Professor & Dean | Research | Saint Paul University of Global Management - Boston




Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.


  • Academic
  • Leadership
  • Corporate
  • Consulting
  • Dean, Faculty of Management, Multimedia University, Malaysia (2004-2009)
  • Director, MBA and DBA Programs, Multimedia University, Malaysia (2004-2009)
  • Associate Dean, Multimedia University, Malaysia (2001-2004)
  • Edinburgh Business School, Penang, Malaysia (1991-2000)
  • Associate Professor, Unversiti Sains Malaysia, Penang, Malaysia (1991-2000)
  • Visiting Professor, Indian Institute of Management, Ahmadabad (1981-1991)
  • Founder of MBA Program and Visiting Professor, Regional Engineering College (1978-1991)
  • Visiting Professor, University of Madras (1972-1991)

Research Supervisor to students of Master and Ph.D. (1978-Present)

  • External Examiner of Ph.D., University of New England
  • External Examiner of DBA, University of South Australia
  • External Examiner of Ph.D., Master, Universiti Putra Malaysia
  • External Examiner of Ph.D., University of Madras, India
  • External Examiner of Ph.D., Annamalai University, Denver
  • External Examiner of Ph.D., Manonmaniam University, Mississippi
  • External Examiner of Ph.D., Gandhigram University, New Mexico
  • External Examiner of Ph.D., Monash University, Australia
  • External Examiner of Ph.D., Universities from Philippines, Sri Lanka, Bangladesh
  • Finance Manager to CEO, P&G New England (1969-1990)
  • Development of Kerala Women in Rural Areas to Identify Viable Projects with the Financial Assistance of UNICEF
  • Preparation of Term Loan Projects to Assist Co-Operative Weavers Organization in Karur” Trade Craft, UK
  • Preparation of Project Report for Financial Assistance to give Employment to Rural Poor in Tamil Nadu” SOS Wereldhandel, Netherlands
  • “Preparation of Feasibility Reports for the Growth and Development of Rural Artisans in Sathyamangalam” Alternative Handel, Norway
  • “Financial Feasibility Report for the Production and Promotion of Handloom Textiles from India” GEPA MBH, West Germany
  • “Analysis of Cost Structure of the Production Pattern of Yarn and Cloth Manufacturing Activity in Srivilliputhur” Eza, Australia
  • “Preparation of Financial Projections to Create Profitable Employment for Kurinjipadi Handloom Weavers” OS3, Switzerland
  • “Development of Handloom Sector with Financially Viable Projects” Oxfam, Belgium
  • “Preparation of Feasibility Studies to Introduce Self Employment Schemes in the Villages Living in Attayammpatti, Salem” Self-help Crafts, USA
  • “Preparation of Financially Viable Projects Reports for Handloom Sector to Develop Rural Areas, Medicine” Demonade, France
  • “Financial Analysis of Rural Organizations and their Capability in Relation to Profitability, Liquidity, and Solvency in Chennimalai, South India” Third World Store, Canada
  • “Projected Financial Statements on the Basis of In-depth Survey Conducted in Ammaiyaar Kuppam, South India” Trade Importers, New Zealand
  • “Financing of Rural Weaving Co-Operatives in South India, on the Basis of Commercial Viability Reports” SACKEUS, Sweden




  • Research & Publications
  • Conference Papers
  • Case Studies
  • The Strategic Implementation and Cost Justification for Advanced Manufacturing Technology in Malaysia” Funded Research Project
  • “Capital Structure and Market Value Evidence from a Selected Industry from the Malaysian Sector”
  • “Controlling the Cost Through Target Costing”
  • “Application of Management Accounting in Co-Optex”
  • Project Leader: “Over Capitalization and Under Capitalization of Publicly Listed High Tech Companies of KLSE” 
  • “Risk Disclosure in the prospectus of selected Malaysian Companies” IRPA Project – Ministry of Science and Technology, Malaysia – Federal Government of Malaysia 
  • “A Study of Internet Corporate Reporting of Second Board Listed Companies in KLSE” 
  • “Overhauling True and Fair View” IRPA Project - Internet Financial Reporting in Malaysia
  • A Seetharaman, Mohammed Ismail bin Ahmad & Lok Bee Lan: “Fair Value Accounting” Accounting Forum - Elsevier Series UK Scopus Listed ISSN 01559982
  • A Seetharaman, Chee Fee Min & A S Saravanan: “Impact of EDI on Accountants and Auditors” Journal of the Institute of Chartered Accountants of India - Vol 50 No 11 pp 1308-1315
  • A Seetharaman, Jayashree Sreenivasan & Manoharam Murugesan: “Electronic Data Interchange and Financial Electronic Data Interchange: Threats and Opportunities for Financial Accounting” International Journal of Services and Standards - Scopus Listed ISSN 17408849 –E-ISSN 17408857- Vol 2 No 2 pp 137-153
  • A Seetharaman, M Krishnamurthy & A S Saravanan: “Auditing and Data Mining Techniques: A Critical Review” Proceedings of the International Conference on Economics and Finance, IBS Bangalore, India (January 2009)
  • T Subramanian, G S V Radha Krishna Rao, & A Seetharaman: “An Integrated SOA Framework for e- Collaboration” IEEE-ICACT International Conference. [ISBN 978-89-5519-131-8 93560] Korea (ISI Listing) (2007)
  • A Seetharaman, S Jayashree, G Marthandan & Mohd Elfaith Abdelah: “Global Market Strategies in Wireless Telecommunication Industry” Proceedings of the International Conference of Advances in Global Business Research, Penang (AGBA)(May 2007)
  • A Seetharaman & Jayashree: “Measurement and Reporting of Intellectual Capital in Knowledge Economy” Fifth International Conference on Knowledge, Culture and Change in Organizations - Overall Theme: 'Knowledge' And 'Culture' - Organizational Intangibles & Their Tangible Value University of the Aegean, on the Island of Rhodes, Greece(July 2005)
  • L Sarada, A Seetharaman & Mohd Ismail Ahmad: “Debt, Capital, and Signaling: Evidence from an Emerging Capital Market” 11th Global Finance Conference at Las Vegas, Nevada, USA(April 2004)
  • Abadan Jasmon & A Seetharaman: “The Competitiveness of Individual Asian Countries in Attracting FDI and the Friendliness of their Tax Regimes” The 2004 European College Teaching & Learning and European Applied Business Research Conferences, Edinburgh, Scotland(June 2004)
  • A Seetharaman & Ramaiyer Subramaniam: “Emergence of Internet Reporting” International Conference on Emerging Issues in International Accounting, Niagara University Center for International Accounting Education and Research, Canada(July 2003)
  • A Seetharaman, Mohd Mandak & A S Saravanan: “The Relationship Among Quality, Price, and profitability” International TQM Conference, Universite De Versailles, Saint-Quentin-en-Yvelines, Versailles, France (September 2002)
  • A Seetharaman, John Balachandran & A S Saravanan: “EDI and Purchase Accounting: Problems and Prospects” International Conference on Electronic Commerce: Emerging Trends in Electronic Commerce” –Multimedia University, Kuala Lumpur(November 2001)
  • A Seetharaman, Wan Tien Sung, Muraliraman & A S Saravanan: “Impact of Computer Crimes on Auditing Profession” The International Business and Economics Research Conference, Reno, Nevada, USA(October 2001)
  • John Balachandra, A Seetharaman & A S Saravanan: “’13133’ Accounting Treatment of Goodwill: Yesterday, Today and Tomorrow: Problems and prospects in the international Perspective” Asia Pacific Conference on International Accounting issues- The Sid Graig School of Business, California State University, Fresno, USA (October 2001)
  • A Seetharaman, Chee Min Fee & A S Saravanan: “Impact of EDI on Accountants and Auditors” (PRO 411) PICMET-Portland International Conference of Engineering & Technology, Portland State University, Portland USA (July-August 2001)
  • “Pricing Strategies: A Financial Approach” National Seminar, National Handloom Development
    Corporation, Lucknow, India
  • “The Relevance of MM Theory to International Financial Conditions” UGC, University of Madras
    Session Chairman: “Cash Management for Managerial Effectiveness” Annual Seminar on Management, Regional Engineering College, Trichy
  • “Financial Strategies by Indian Co-operatives” T A Ramalingam Chettiar Endowment Seminar, University of Madras 
  • “Strategic Planning: An Accountant’s Approach” T A Ramalingam Chettiar Endowment Seminar, University of Madras
  • Seminar Director: “Financial Planning, Budgeting, and Accounting” Aids Action Group, USM, Penang
  • Course Director: “Finance for Executives” Malaysian Institute of Training and Development, Penang
  • Seminar Director: “Costing and Time Management” Hunza Holdings Bhd, Penang
  • “Management of Finance and Cash flow for Turnkey Construction Projects” Third International Annual Seminar Organized by Centre for Management Technology, Kuala Lumpur(September 1998)
  • Course Director: “Cost Control for Production Management” Institute of Professional Advancement – Kuala Lumpur (Dec 1997)
  • Course Director: “Cost and Waste Reduction Techniques for Process Management”Institute of Professional Advancement, Kuala Lumpur (October 1998)
  • A Seetharaman, Ali Khatibi, Mohd Ismail & Khaizura Ab Karim: “AMMB Holdings Bhd: Is it Time for Merger?” Asian MBA Case Study Project sponsored by Aoyama Gaukin University, Japan and Ministry of Education, Japan – ABEST21 Review - Vol 1 pp 41-49(2006) 
  • A Seetharaman, Ali Khatibi, Neerjang Lama & Khaizura Ab Karim: “Air Asia: Challenges of Budget Airline Industry Operations Management” Asian MBA Case Study Project sponsored by Aoyama Gaukin University, Japan and Ministry of Education, Japan – ABEST21 Review - Vol 1 pp 50-59(2006)
  • S Madhavan & A Seetharaman: “The effectiveness of Inventory Management in Hand Loom 
    Co-operatives” Indian Institute of Management, Ahmadabad(June 1983)
  • A Seetharaman & S P Seetharaman: “The Story of 75 Crores” Indian Institute of Management, Ahmadabad (July 1982)
  • “Analysis of Turnaround Strategies pursued by HMT Limited” Regional Engineering College, Trichy (December 1982)
  • “Three Five Systems Inc” Multimedia University
  • “Pos Malaysia” Multimedia University
  • “Saudi Arabian Airlines Catering” Multimedia University
  • “Nokia – Malaysia” Multimedia University
  • “Uni-President Enterprise Corporation – China” Multimedia University
  • “Genteng Bhd” Multimedia University
  • “AM Finance Bhd” Multimedia University
  • “Proton” Multimedia University
  • “Golden Hope Plantation” Multimedia University
  • “Telkom Malaysia” Multimedia University
  • “YTL Intl Power Bhd” Multimedia University
  • “Médical On-line Sdn Bhd” Multimedia University
  • “Borneo Technical Sdn Bhd” Multimedia University
  • “Tenega Nasional Bhd” Multimedia University
  • “Proton Holdings Bhd” Multimedia University
  • “PT Bank Central Asia, TBK Indonesia” Multimedia University
  • “Moet Hennessy, Louis Vuitton” Multimedia University
  • “MAS” Multimedia University
  • “Hotel Menara Peninsula, Jakarta” Multimedia University
  • “Malaysia British Assurance Bhd” Multimedia University
  • “IOI Corporation Bhd” Multimedia University
  • “Integrated Logistics Bhd” Multimedia University
  • “Sime Darby Bhd” Multimedia University
  • “Malaysia Airports Holdings Bhd” Multimedia University
  • “Pfizer Inc” Multimedia University
  • “Jaring Malaysia” Multimedia University


  • Chairman of Organizing Committee of IBiz (International Conference of Internet Business) (2006)
  • Working Group of Malaysian Accounting Standards Board, Kuala Lumpur
  • Institute of Chartered Accountants of India, New Delhi 
  • Chartered Accountant Member of the Malaysian Institute of Accountants, Kuala Lumpur 
  • Central and Regional Committees of the Institute of Chartered Accountants of India 
  • Study Group on the Cost Structure of Handloom Textile of India, Ministry of Industry, Government of India 
  • Finance Member: AIDS Action Research Group, University Science


  • Best Academic Staff Award, Management and Business Discipline, Multimedia University (2006)
  • Outstanding Author by Emerald Literati Club to A Seetharaman, Hadi Helmi Bin Zaini Sooria & A S Saravanan for “Intellectual Capital Accounting and Reporting in the Knowledge Economy” Journal of Intellectual Capital, UK – Scopus Listed ISSN 14691930(2003)
  • Named “Unsung Hero of Cooptex” Business India Magazine(July 1984)


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